According to Varzesh3, the Portuguese star of Al Nassr in Saudi Arabia, who is approaching 40 but still performs at the highest level, has long transcended being just a player and has now become an independent and influential brand on an international scale.

A study conducted in Portugal reveals that the personal brand value of ‘CR7’ will reach an astonishing €850 million in 2025—a figure that seems unattainable even for the largest corporations.

This comprehensive research examined a range of factors, including sporting achievements, annual income, media popularity, social media engagement, and cultural influence. Ronaldo, with his unique combination of on-field success and off-field brand management, has solidified his status beyond football.

Reports indicate that he earns €200 million annually from his contract with Al Nassr alone. Additionally, he generates around €150 million from personal branding, endorsements, and digital ventures, bringing his total annual income to €350 million—equivalent to 35 trillion tomans.

Ronaldo’s media presence is also unprecedented. On average, 22.3 million news stories about him are published annually, and his name is searched over 187 million times online—statistics that demonstrate how he has single-handedly created an entire industry.

Beyond this, Ronaldo still has major ambitions, including scoring his 1,000th career goal, which could serve as a glorious finale to one of football’s most illustrious careers.