Juventus and Adidas have unveiled the new home kit for the 2025-26 season, featuring a fresh redesign of the club’s iconic stripes. The asymmetrical design varies in thickness and is complemented by classic pink details.

Juventus explained the design philosophy: “The new home kit embodies the essence of Bianconeri identity, paying homage to the club’s rich history and youthful spirit. The philosophy ‘We are young, since 1897′ shapes Juventus’ evolving identity—an identity driven by the same intensity and purpose that has propelled the team from the beginning. This spirit is clearly visible in the 2025-26 home kit, where the classic black and white stripes are reimagined with a new structure, featuring varying thicknesses reminiscent of Italian fashion aesthetics.”

The pink details are visible on the club badge, Adidas logo, and three stripes on the shoulders, reflecting Juventus’ traditional colors. The kit is designed to enhance performance, providing top players with the confidence to perform under pressure. The lightweight fabric incorporates Adidas’ latest technologies, developed in close collaboration with the players during the design process.

The players’ version features HEAT.RDY technology, which enhances airflow to keep the body cool. The fan version uses AEROREADY technology, with moisture-absorbing materials to maintain dryness and comfort. Finally, the classic TEAMGEIST collar, first used by national teams during the 2006 World Cup, makes a return to complete the kit’s design.